National Blood Clot Alliance Launches New Online Support Community, Runs Successful Pandora Radio Promotion
The National Blood Clot Alliance (NBCA) recently launched its new online Stop the Clot® Support Community, powered by Inspire, as an extension of its new Women & Blood Clots program, which NBCA is orchestrating in partnership with the Alexandra L. Rowan Memorial Foundation. This new online support community provides women with a safe and supportive space where they can gather online to exchange information and share their blood clot experiences. In time, discussions there will expand to reflect the diversity of all people affected by blood clots and clotting disorders. You can join the conversation here: NBCA Online Support Community.
In support of this effort, NBCA also recently ran a successful month-long promotion with Pandora radio, targeting women aged 18-64, and encouraging them to learn about their blood clot risks by visiting the organization’s new Women & Blood Clots microsite, where they could link to and sign up for NBCA’s new online support community. This radio campaign included a stream of a :30 audio PSA NBCA produced in-house, alongside a campaign awareness banner on Pandora’s web and mobile platforms. NBCA’s 30-second audio segment played during breaks in a listener’s music session, whether they were tuning in from their computer, smartphone, or tablet. While the radio segment played, the campaign banner also appeared on the listener’s screen, enabling users to click on the banner to visit the Women & Blood Clots website for more information. This targeted radio campaign reached 1.1 million listeners, with a click through rate (CTR) of 85 percent, almost 15 percentage points higher than the network’s average CTR.
For more information about these programs, please contact NBCA’s Director of Communications, Lisa Fullam, at firstname.lastname@example.org.
NBCA also welcomed two new staff members in October. Sara Wyen joins the communications team. A clot survivor, she has been an active blogger on issues related to blood clots. We are pleased she is bringing her personal and professional advocacy experience to our programs. Caitlin Augustine joined the development and regional affairs staff. Also a clot survivor, she has been a patient advocate for several years and is a real asset to our volunteer relations.