How I Walk – A Campaign to Rebrand the Word Walking

how i walkThe National Center on Health, Physical Activity and Disability (NCHPAD) launches a new campaign, How I Walk, in support of the U.S. Surgeon General’s Call to Action on Walking and Walkable Communities. The visual campaign aims to promote walking as an inclusive physical activity term that is individualized.

The U.S. Surgeon General has issued a Call to Action to Promote Walking and Walkable Communities to address major public health challenges such as heart disease and diabetes. “Everyone deserves to have a safe place to walk or wheelchair roll. But in too many of our communities, that is not the reality,” said Dr. Vivek H. Murthy, the 19th U.S. Surgeon General.

How I Walk supports the important messages of the Surgeon General’s Call to Action and builds upon the clear opportunity for us to ensure that all Americans have access to be physically active. By challenging the way we think of the word “walk”, the door is opened to creating full community health inclusion where perspectives are challenged and attitudes are changed. How I Walk is positioned to mobilize the disability and public health communities in rebranding walking to be an inclusive term. This campaign will be another important tool to address barriers that may exist in a person’s pursuit of physical activity.

How I Walk encourages individuals to share their mode of walking through picture, video, or other media by using the hashtag #HowIWalk.  Additionally, How I Walk encourages health promotion providers and walking advocates to adopt this mentality while utilizing the campaign’s resources.

To learn more about this campaign and join the movement to rebrand walking, visit nchpad.org/howiwalk. Follow @NCHPAD on Twitter, Facebook, and Instagram. Join the conversation: #HowIWalk. Download in PDF.

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