CDC and NBCA Kick-Off Next Phase of Stop the Clot, Spread the Word™
The National Blood Clot Alliance (NBCA) and the Centers for Disease Control and Prevention (CDC) kicked off the next phase of their widely acclaimed Stop the Clot, Spread the Word™ campaign on August 9, with an important new focus on blood clot risk reduction among hospitalized patients. While anyone can develop blood clots, people who are currently or recently hospitalized, recovering from surgery, or receiving cancer treatment are at increased risk. This year’s Stop the Clot, Spread the Word™ campaign has expanded to include a spectrum of new digital communications vehicles specific to hospitalization and blood clot risks, which can all be viewed on the campaign website. The campaign’s outreach effort also has expanded, with additional media efforts that will bring the overall reach of this program to more than 100 million people in the U.S. The Stop the Clot, Spread the Word™ campaign, first unveiled in March 2015, is made possible by funding from CDC to NBCA. The newest Year 2 efforts of this five-year cooperative agreement are focused on improving recognition of blood clot risks among hospital patients, and upcoming prongs of the program will focus on blood clot risks connected to pregnancy and oncology. For more information, contact Lisa Fullam, NBCA’s Director of Communications & Health Marketing, at firstname.lastname@example.org.